This mask is not what it seems. When I first applied it I thought it was just another clay mask. But, it's so much more. It unclogs pores, brightens, tightens, and the real magic happens once it's dried. Instead of washing it off, you massage it off, removing all those dead skin cells. Afterwards, splash off the residue and voila! A glowing complexion! I LOVE this exfoliating clay mask and will continue to repurchase.